|
Hide all answers
Hide all answers
View all answers
View all answers
Print
SECTION - A (40 Marks)
Attempt all questions from this Section. Question 1
Give one difference each between: |
| (a) A Primary Market and a Secondary Market. | [2] |
Answer: (Contributed by : usha51) | (b) A Consumer product and an Industrial product. | [2] |
Answer: | (c) Money cost and Real cost. | [2] |
Answer:
| (d) Skimming pricing and Penetrating pricing. | [2] |
Answer: | (e) A Profit and Loss Account and a Balance sheet. | [2] |
Answer:
| (a) What does a pay-in-slip contain? | [2] |
Answer: | (b) Name the basic principles of accounting. | [2] |
Answer: | (c) What is meant by HRM? | [2] |
Answer:
It refers to the utilization of human resources to the optimum level by availing them the best choices which suits to their talents,IQ,qualifications,efficiencies in a better manner.
(Contributed by : usha51) | (d) Explain replacement cost. | [2] |
Answer: | (e) The Central Bank is the lender of the last resort. Explain. | [2] |
Answer: (Contributed by : bharat007)
| (a) Name the main elements of Public Relations. | [2] |
Answer: (Contributed by : shakil) | (b) Explain two basic differences between sales and the selling process. | [2] |
Answer: | (c) Give the four components of a promotional mix. | [2] |
Answer: | (d) What is meant by Gate Hiring in recruitment? | [2] |
Answer: (Contributed by : bharat007) | (e) Why was EXIM bank setup in India? | [2] |
Answer: It was setup in Indiai so as to promotethe country's international trade and commerce byway of expert advice, viabilitystudies,coordination with bankers of the world,and quick supply of information.
(Contributed by : usha51)
Question 4
Give two reasons either for or against each of the following: |
| (a) Accounts should disclose all material information (with reference to the concept of accounting). | [2] |
Answer: | (b) Pricing is fundamental to all marketing efforts. | [2] |
Answer: | (c) Selection is a negative process. | [2] |
Answer: (Contributed by : bharat007) | (d) Public relations is propaganda. | [2] |
Answer: | (e) Advertising is a social waste. | [2] |
Answer:
SECTION B (60 Marks) Attempt any four questions from this Section
| (a) Explain the reasons for the rapid growth of public relations. | [5] |
Answer: | (b) Discuss various stages of marketing. | [5] |
Answer: | (c) Explain the benefits of Training. | [5] |
Answer:
| (a) What is Direct Selling? Explain any two methods. | [5] |
Answer: | (b) What qualities would you seek in a person to appoint him/her as a salesperson? Explain. | [5] |
Answer: | (c) Explain the purpose of preparing Final Accounts | [5] |
Answer:
| (a) What is crossing of a cheque? What are the different types of crossing? | [5] |
Answer:
Crossing of cheque means drawing two parallel tansverse lines on the face of the cheque.It is an instructionfrom the drawer to his banker to make payment oly to the bank account of the payee and not to pay across the counter.
the two types of crossings are:
1)General Crossing
2)Special Crossing
(Contributed by : zehra11) | (b) Explain with an example for each, the meaning of fixed costs and variable costs. | [5] |
Answer: (Contributed by : bharat007) | (c) Give any five points of difference between Marketing and Sales. | [5] |
Answer:
Question 8
Write short notes on: |
| (a) The importance of a cheque. | [5] |
Answer:
1 money can be transferred from one place to another without much risk.
2 there is no need to keep huge amounts of money in offices or homes.
3 there is no need to count the money
4 it is an easy and convenient method of making paymenys
5 it reduces risks involved in transferring cash from one place to another
(Contributed by : bharat007) | (b) The role of trade unions in Indian firms. | [5] |
Answer: | (c) Primary functions of commercial banks. | [5] |
Answer:
Mr. Saxena was a young officer in an industrial bank at Chennai. He was
approached by Mr. Mehrotra, owner of a small textile plant, for a loan to renovate
his plant. Saxena gave him a loan of Rs.5,00,000. The bank's branch manager,
who saw no future in textiles, was shocked at the loan transaction. He told Saxena
to stay close to Mehrotra until the money was paid back. Saxena stuck so close
that he became Mehrotra's financial adviser. The loan was repaid but Saxena
became Mehrotra's partner and resigned his bank job. Within three years Saxena
set up another textile plant and after two decades his textile unit became the
second fastest growing textile company in the country. Saxena's management
style was characterized by an emphasis on innovation and tight control. To his
employees Saxena was a friendly and a highly visible boss. He always walked
around the plant and called the vast number of his workers by their first names.
He preferred to lead by example rather than telling people how to do their jobs.
However, Saxena had a severe heart attack and died.
| (a) What is an Industrial Bank? What type of loans can you get from commercial banks? | [5] |
Answer: | (b) Mr. Saxena's wife took over the business and she wanted to appoint a manager. Suggest a source to recruit the manager. Give reasons why you selected such a source. | [5] |
Answer: | (c) Innovation is possible only if business enterprises motivate the employees and spend a lot of money on Research and Development. Do you agree? Give reasons. | [5] |
Answer:
Nokia, a leading mobile phones company has a supervisor, Mr. Agarwal, at the
Lucknow Branch. His workers respond well to his leadership and try to come up
to his expectations. However, Agarwal takes a tough stand when workers are
unable to meet their targets. In the past Agarwal punished two workers for not
being able to reach their targets and this lead to big resentment. The workers felt
that they should have been consulted in determining work targets. Later Mr.
Agarwal realized this and arranged for a special training progmmme for the
employees to achieve targets, since then he has a good relationship with his
employees.
| (a) Name and explain the type of training that you would suggest to improve performance. | [5] |
Answer: | (b) Mr. Agarwal likes to promote some of the employees as 'Supervisors'. Suggest a method of Performance Appraisal to select the candidates for promotion. Explain. | [5] |
Answer: | (c) Explain the various elements of Public Relations that Agarwal should infuse in his employees in order to persuade them to reach their targets. | [5] |
Answer:
|
Show / Hide Top Details
